Free Exhibition in Seoul: Explore Korean Car Culture at Hyundai Motorstudio Dosan
Looking for something chill to do around Apgujeong or Gangnam? Want to explore Korea's modern history in a quick and free way? 🚶♀️✨ Then Hyundai Motorstudio Dosan is the perfect hidden gem for you!
What is Hyundai Motorstudio Dosan?
Located right on Dosan-daero, this sleek space by Hyundai is much more than just a car showroom. It’s a beautifully curated free exhibition space where you can explore the brand's history, philosophy, and iconic vehicles — all in a modern and minimalistic setting.
No reservation needed. No entrance fee. Just walk in and enjoy.
Why You Should Visit
- 💸 Totally free admission
- 🚗 Real-life display of historic Hyundai vehicles, like the legendary Pony II
- 📸 Instagram-worthy interiors and stylish architecture
- 🎁 Surprise gift events (like lucky draws for Hyundai-themed goods)
- 📚 Archive section with old magazines, company memos & chairman quotes
Perfect for Car Lovers & Curious Travelers
If you’re a car enthusiast or just curious about Korean industrial history, this place will surprise you! Seeing actual restored cars from the past — not just photos or models — is super special.
I personally loved seeing the Pony II, which I’d only heard about from my dad. It was amazing to finally see it in real life! That nostalgic feeling, combined with the modern vibe of the space, made the visit even more memorable.
Quick, Relaxing, and Meaningful
Visiting Hyundai Motorstudio Dosan doesn’t take long — maybe 20 to 30 minutes — but it leaves a strong impression. It’s the kind of place where you can stop by after lunch, while walking around Apgujeong or Sinsa. 💡
Oh, and there were fun events too! I even got to do a mini lucky draw and received a cute Hyundai goodie. Small touch, big smile!
How to Get There
📍 Location: Hyundai Motorstudio Dosan, 738 Dosan-daero, Gangnam-gu, Seoul
🚇 Nearest Station: Apgujeong Station (Line 3), Exit 4 – around 10 min walk
Final Thoughts
If you want to experience a slice of Korea’s automotive legacy, wrapped in modern style — and for free — this place is a must-visit.
Perfect for: travelers, design lovers, car fans, and anyone who enjoys thoughtful storytelling through space and objects.
✔ Free ✔ No reservation ✔ Very Instagrammable ✔ Cultural & chill
